Meta Platforms launched a standalone AI app called Meta AI on April 29, 2025, during its LlamaCon event. The app offers AI-powered chat and image generation to compete with OpenAI’s ChatGPT. Meta’s CEO, Mark Zuckerberg, leads this expansion into AI assistants.
Meta AI’s Features and Market Position
The new app provides users with a personal AI assistant. It can create responses and images based on prompts. This development marks Meta’s move to rival existing AI platforms like ChatGPT and Google’s Gemini.
Meta AI draws on user data already collected through Facebook, Instagram, and WhatsApp. This allows for a personalized AI experience reflecting user preferences. The app currently offers these personalized features in the US and Canada.
Meta also introduced a Discover feed within the app. Users may share creative AI-generated content with friends, adding social interaction to AI use.
Development and Investment
The AI app is powered by Meta’s Llama 3 language model, released in April 2024. Meta supports AI growth with over 1.3 million GPUs and new data centers. The company plans to invest between $60 billion and $65 billion in AI projects during 2025.
Key Metrics
| Metric | Value |
|---|---|
| Active Monthly Users | 700 million (January 2025) |
| AI Investment | $60-$65 billion (2025) |
| Market Reach | 43 countries, 12 languages (end of 2024) |
Meta AI’s availability expanded to 21 new markets in October 2024. By year-end, it aims to serve 43 countries and support a dozen languages, increasing its global reach.
This launch reflects Meta’s broad AI strategy to integrate advanced AI across its platforms. It hopes to leverage its vast user base to offer a competitive alternative in the AI assistant market.
AI social trends within the app touch on popular culture moments, like the viral Studio Ghibli style transformations seen on other AI platforms.
Meta’s commitment to AI development and competition with OpenAI is evident as it expands its AI assistant offerings worldwide into new markets including Brazil and the UK.
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