Google has started integrating advertisements into conversations with select third-party AI chatbots. This integration began earlier this year after tests with AI search startups iAsk and Liner.
Google’s AdSense network now supports showing ads during chatbot interactions to help monetize these platforms.
Significance of Ads in AI Chatbots
Google, the developer of the AdSense network, is leading this initiative. AI chatbot platforms like iAsk and Liner participated in the initial testing phase. The rollout started in early 2025, focusing on online platforms without geographic restrictions.
This move reflects how consumers increasingly use AI chatbots over traditional search engines. Users turn to services like ChatGPT and Claude for answers, impacting online search dynamics.
Brands are adjusting by creating tools to monitor their visibility in chatbot results. This shift challenges Google’s traditional search advertising model, as AI-generated content grows rapidly.
- 80% of consumers use AI for at least 40% of searches.
- Organic search traffic could decline by 25% due to AI.
- Monetization through ads in AI chatbots is a growing industry trend.
How Google Integrates Ads into Chatbots
Google connects its AdSense network with third-party conversational AI, allowing relevant ads during user interactions. This helps offset potential reductions in traditional search traffic.
A Google spokesperson confirmed, “AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.”
Industry Trends
Other companies also explore similar models. For example, startups like Adzedek use pay-per-click ads within custom GPTs and AI chatbots.
Google has invested heavily in AI tools, regularly updating its Gemini AI models and expanding ad placements, including ads in AI-generated summaries on search results.
This development reflects broader changes in AI search technologies and advertising strategies, as more platforms adopt AI to meet user demand.
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