Figma has launched new AI-powered tools for web design, app prototyping, and marketing asset creation. These tools aim to boost productivity and streamline workflow.
Figma Sites allows turning prototypes into live websites with animations and a built-in CMS. Figma Make generates web app prototypes from text prompts with easy team collaboration.
AI-Powered Design Tools
Figma Sites converts design prototypes into responsive websites that include transitions and animations. An integrated content management system lets users edit blog posts and manage assets like thumbnails and URLs.
The tool also enables adding interactive features such as stock tickers using custom or AI-generated code.
Figma Make supports rapid ideation by creating web application prototypes based on user text inputs. Teams can collaboratively adjust design elements and underlying code if needed.
Developers can embed interactive elements, like clocks, into websites published through Figma Sites.
Significance and Industry Impact
These AI tools offer substantial productivity improvements, potentially boosting designer output by up to 60% and developer efficiency by 30%. They simplify repetitive tasks such as content generation and layer renaming.
This expansion allows designers and agencies to offer end-to-end services from prototyping to full website creation without switching platforms.
Figma’s innovations position it competitively alongside established platforms like Adobe, Canva, and AI-driven website builders like Wix and WordPress.
Development and Strategy
Figma developed these AI-enhanced tools to address key challenges in prototyping and collaboration within design workflows.
Automation handles tasks like background removal and layer management, speeding up the design process.
The company aims to solidify its market position by catering to both novice and experienced designers with comprehensive, integrated solutions.
Alongside these tools, Figma introduced Figma Buzz for marketers to create brand-related assets in bulk and Figma Draw for improved vector editing.
This strategic expansion reflects Figma’s commitment to leveraging AI for smarter, creative collaboration and streamlined product design.
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