Amazon has introduced “Enhance My Listing,” a generative AI tool to help sellers improve product listings. The tool suggests better titles, attributes, and descriptions based on seasonal trends.
It aims to make updating large inventories easier for sellers. The feature is now available to select U.S. sellers, with wider release planned.
How “Enhance My Listing” Benefits Sellers and Customers
The AI tool uses Amazon’s Amazon Bedrock service to generate content from customer engagement insights. Sellers can accept, reject, or modify AI suggestions before updating listings.
By automating updates, it reduces manual work and improves listing quality. This enhances the shopping experience, helping customers find accurate product details.
Since 2023, Amazon’s generative AI tools helped over 900,000 sellers, with merchants accepting AI content without edits more than 90% of the time.
Key Features of Enhance My Listing
- Suggests product titles, attributes, descriptions, and missing details.
- Focuses on seasonal trends to optimize listings.
- Allows seller review and edits before applying changes.
- Reduces time spent managing hundreds of product listings.
This initiative is part of Amazon’s ongoing AI integration strategy, improving platform efficiency for both merchants and buyers. Earlier AI tools included features to help sellers write product descriptions and create listings from product URLs or images.
Amazon’s AI advancements are aligned with broader industry trends. Companies like Google, eBay, and Shopify also use AI to improve product marketing and listings.
Leave a Reply